Shopify vs. Etsy Review: 12 Reasons Why Shopify is Way Better

Should I use Shopify or Etsy? Good question! Businesses have two major players to choose from: Shopify and Etsy. Both companies offer unique value propositions that cater to different types of sellers. However, in the competition between the two, there is a clear winner: Shopify.

Shopify is a fully customizable e-commerce platform that offers businesses the ability to create their own online store, sell their products, and manage their inventory and shipping. The platform provides a wide range of tools and resources for creating a unique online storefront, marketing products, and managing operations. Additionally, Shopify is there for businesses of all kinds, sizes, and budgets; this e-commerce monster is a popular choice for companies that seek to establish an online presence.

Etsy is an online platform that connects sellers with customers who are looking for handmade, vintage, or unique items. Sure, Etsy provides a platform for sellers to list their products and handle transactions; however, it doesn’t offer nearly the same type and level of customization and control as Shopify. Etsy is a great option for individual sellers or small businesses who are looking to sell unique products; but it may not be the best option for businesses looking for a more comprehensive e-commerce solution.

In this article, we will delve into 7 reasons why Shopify is way better than Etsy. We’ll explore the features and capabilities of both platforms, highlighting the ways in which Shopify offers businesses more control, flexibility, and overall value. From its powerful e-commerce tools and customizable storefronts to its robust shipping and inventory management systems; we’ll take a closer look at why Shopify is the ultimate choice for businesses looking to establish and grow their online store. So, let’s dive in and explore why Shopify is clearly the best in the world of e-commerce.

Reason 1 Why Shopify Is Better Than Etsy: One Solution Does Not Fit All

Reason 1 Why Shopify Is Better Than Etsy: One Solution Does Not Fit All

One of the key advantages of Shopify over Etsy is its customizable platform that can better accommodate the unique needs of individual businesses. Etsy provides a one-size-fits-all platform for sellers; but Shopify allows businesses to create a fully customized online store that reflects their unique brand identity and business goals. With a wide range of customizable storefront themes and options for integrating custom code and apps, Shopify gives businesses the flexibility and control they need to create a truly unique online presence.

Etsy, on the other hand, is designed as a marketplace for handmade, vintage, and craft items. While this may be appealing for some businesses, it also means that sellers are limited in terms of customization options. Etsy’s built-in storefront themes are limited, and sellers are unable to customize their store with custom code or apps. This means that businesses looking to stand out from the crowd may struggle to do so on Etsy’s platform.

Reason 1 Why Shopify Is Better Than Etsy: One Solution Does Not Fit All

Shopify’s customizable platform also allows businesses to better express themselves artistically and creatively. Businesses can create a unique and engaging user experience that reflects their brand and resonates with their target audience. This is particularly important for businesses operating in creative industries such as fashion, art, or design; in areas where a strong visual identity is key to success.

Shopify’s customizable platform also offers a range of powerful e-commerce tools and features to help businesses grow and succeed online. From integrated payment gateways and shipping options to advanced analytics and marketing tools; Shopify provides businesses with everything they need to build and scale their online store. With no limits on customization, businesses on Shopify can create a truly unique online presence. And competitive edge is what differentiates winners from losers.

Reason 1 Why Shopify Is Better Than Etsy: One Solution Does Not Fit All

Reason 2: Shopify’s Individual Reputation Outshines Etsy’s Collective Reputation

When it comes to reputation, Shopify has a significant advantage over Etsy. On Etsy, if one seller messes up, customers may associate that negative experience with all sellers on the platform. This is because Etsy has a collective reputation, with all sellers being viewed as part of the same entity. On the other hand, Shopify’s individual reputation model allows each store to represent a unique brand; and people can visually differentiate one store from another. This means that a bad experience with one store on Shopify is less likely to negatively impact the reputation of all stores on the platform.

a man purchases a pair of gold rings on Etsy

Here is how we can illustrate this point. Imagine, a man purchases a pair of gold rings on Etsy for his upcoming wedding. Unfortunately, the rings are stolen during shipment and neither the Etsy seller nor USPS is willing to cover the cost or compensate the man. As a result, the man now has negative associations with everything being sold by Etsy sellers, even though the issue was caused by only one seller on the platform. This is an example of how a collective reputation can hurt businesses on a platform like Etsy.

In contrast, Shopify’s individual reputation model allows each store to build its own brand and reputation based on its unique offerings and customer service. If a store on Shopify has a negative experience with a customer, it is less likely to impact the reputation of other stores on the platform. Customers are more likely to associate negative experiences with specific stores rather than the entire platform. This makes it easier for new stores to build a positive reputation and attract customers based on their own merits, without being held back by the reputation of other stores on the platform.

Reason 2: Shopify's Individual Reputation Outshines Etsy's Collective Reputation

Reason 3 Why Shopify Is Better Than Etsy: Differences in Payment Processing and Fees

When it comes to payment processing and fees, Shopify and Etsy have significant differences. One of the most notable is that Shopify has no transaction fees when using Shopify Payments, just the expected credit card charges. On the other hand, Etsy charges both listing fees and transaction fees, in addition to credit card charges. This means that sellers on Etsy have to pay multiple fees on every sale they make, reducing their profits and making it harder to compete.

The shift towards a more flat model with fewer middlemen is evident in the world of eCommerce. Shopify’s support for hundreds of payment gateways and its lack of transaction fees mean that businesses can deal directly with their customers and keep more of their profits. This also motivates businesses to deliver better services to their customers, as they have a direct stake in their success.

In contrast, Etsy’s multiple fees can make it difficult for small businesses to succeed. The fees can add up quickly, especially for businesses that make frequent sales. This can discourage small businesses from continuing to sell on Etsy, which can limit the platform’s variety and make it less appealing to customers.

Overall, Shopify’s more streamlined approach to payment processing and fees is a clear advantage for businesses. By offering more control and flexibility to businesses and charging fewer fees, Shopify enables small businesses to compete more effectively in the online marketplace.

Reason 4: Custom Domain

Reason 4: Custom Domain

Shopify is a platform that offers a lot of customization options, and one of them is the ability to use a custom domain. Sellers can create a unique website address that represents their brand and is easy for customers to remember. On the other hand, Etsy’s marketplace does not allow for a unique domain, making it harder for customers to find and remember a seller’s website.

Having a unique domain provides a lot of freedom for sellers. It allows them to build a unique brand that stands out from the competition. They can also add a custom email address to their contact us section, making it easier for customers to get in touch. With a unique domain, a seller can switch to another platform like WordPress at any point without worrying about losing their website address or customer base.

Shopify’s custom domain option gives sellers a professional look and provides a level of control that is not possible with Etsy. It allows sellers to take their business to the next level and expand their reach beyond the confines of a single marketplace. In today’s digital age, having a unique domain means success in the online space. By choosing Shopify, sellers can ensure they have the freedom and flexibility needed to build a successful brand.

In conclusion, Shopify’s custom domain option offers sellers the ability to create a unique brand and website address, making it easier for customers to find and remember them. This provides a level of control and freedom that is not possible with Etsy’s marketplace. By using a unique domain, sellers can build a professional image, add a custom email address, and switch to another platform without any limitations. Shopify’s focus on customization and freedom is what keeps Shopify ahead of Etsy.

Reason 5 Why Shopify Is Better Than Etsy: Customer Support

Reason 5 Why Shopify Is Better Than Etsy: Customer Support

When it comes to customer support, Shopify has a clear advantage over Etsy. Shopify offers a wide range of support options, including 24/7 phone and live chat, email, and an extensive help center. With these options, sellers can get help quickly and easily, no matter what time of day it is.

On the other hand, Etsy’s customer support options are more limited. The platform offers a help center and a community forum, but these options may not be enough for sellers who need immediate assistance with a problem or question.

Additionally, while Etsy does offer a phone support option, it is only available during limited hours, which can be frustrating for sellers who need help outside of those hours.

In contrast, Shopify’s 24/7 support means that sellers can get help whenever they need it, making it easier to quickly resolve any issues that may arise. And with a dedicated support team available to assist sellers, Shopify ensures that its customers are well taken care of.

Overall, the superior customer support offered by Shopify is a significant advantage over Etsy. By providing sellers with multiple support options and round-the-clock assistance, Shopify helps ensure that its users are successful in their e-commerce endeavors.

Reason 6: Tools and Features

Reason 6: Tools and Features

Shopify is exceptional when it comes to tools. The platform provides users with a vast range of tools and features to create the perfect online store. With Shopify, you can choose from a wide number of ecommerce templates; each of such templates is customizable; so you can meet your unique needs. But the platform offers far more than just visual customizations; it also comes with an extensive range of powerful tools that can boost your ecommerce activities.

Just think about it. On Shopify, there is a massive app store, which includes over 4,000 apps and integrations. These apps are there for users to provide a vast range of features; such features include marketing and sales tools, inventory management, social media integrations, and more. With this app store, you can add all the functionality you need to run a successful online store.

Reason 5 Why Shopify Is Better Than Etsy: Customer Support

Etsy Has Limitations

In comparison, Etsy offers relatively simple features, which can be limiting for some businesses. The platform has several features to customize your store. However, these features are not as advanced as those provided by Shopify. For example, Etsy allows sellers to customize their store’s appearance; but there are only a limited number of templates available, and the customization options are relatively basic.

Another advantage of Shopify is its powerful inventory management system. With this system, you can easily track your inventory levels, set up reorder points, and automate your inventory management processes. Additionally, Shopify’s platform offers an integrated point-of-sale system that allows you to sell products in-store and online, all within a single platform.

Shopify offers a comprehensive range of tools and features. These can be used to create a customized online store that meets users’ unique needs. Its massive app store and powerful inventory management system give businesses the tools they need to succeed in the competitive world of ecommerce.

Etsy Has Limitations

Reason 7 Why Shopify Is Better Than Etsy: Control and Security Over Your Online Store

When it comes to selling online, having control over your website is crucial. With Shopify, you have 100% control over your website and no one can take it down without your consent. Even if Shopify were to shut down, you can still use your custom domain and switch to another service provider. This kind of complete control gives one peace of mind that hs/her business won’t suddenly disappear overnight.

On the other hand, Etsy’s model is similar to Amazon, where they can terminate individual seller accounts for dubious reasons. If Etsy decides to sell their own products and finds individual sellers as competition, they could terminate their accounts without warning. This could be devastating for a seller who has spent time and effort building their brand and customer base.

Reason 7 Why Shopify Is Better Than Etsy: Control and Security Over Your Online Store

You Never Know What to Expect From Etsy

Additionally, Etsy’s policies and terms of service are subject to change without warning. Sellers are left with uncertainty about what they can or cannot do, and the consequences of violating updated terms could result in account termination.

With Shopify, you have the security of knowing that your website and domain belong to you. You have control over your business, and no one can take that away from you. Shopify is committed to providing a stable and secure platform for your online store, ensuring that your business is protected.

In conclusion, having control and security over your online store is critical for any business. Shopify provides this level of control and security, while Etsy’s model leaves sellers vulnerable to account termination and uncertain policies. With Shopify, you can focus on growing your business without worrying about losing control over your online store.

You Never Know What to Expect From Etsy


In conclusion, Shopify is a much better platform for sellers who are looking to start selling items or services online. Etsy is great for hobbyists or casual sellers; you could earn some extra money on the side. However, Shopify offers more features and benefits to take businesses to the next level.

With Shopify, sellers have access to a wide variety of instruments: tools and features that can help one grow his/her business. The platform’s app store is a treasure trove of plugins and extensions that can be used to add new functionality to a store, such as marketing tools, social media integration, and more. This can help sellers create a perfectly tailored site for their business, with powerful tools that can boost their e-commerce activities.

In addition, Shopify offers a much more reliable and secure platform than Etsy. With Shopify, no one can take your website down. Even if something happens and Shopify shuts down, you can use your custom domain and switch your service provider. On Etsy, you never know what to expect. You could spend time building your brand, and then your account could get terminated for whatever reason, violating updated terms or any other reason.

Etsy's Model is Similar to Amazon 's Model

Etsy’s Model is Similar to Amazon ‘s Model

While Etsy has a similar model to Amazon in some ways, it is not as well-regulated or consistent. When Amazon created Amazon basics, the company began terminating individual seller accounts for dubious reasons to sell basic items themselves. If Etsy decides that it wants to sell its “Etsy basics” items or something else and it finds individual sellers representing competition, it could terminate sellers with little or no reason. With Shopify, you at least know that your domain belongs to you, and you have insurance in a way.

Shopify is a platform that is constantly improving and evolving, adding new features and capabilities to help sellers succeed. Shopify has 24/7 phone and live chat support, an extensive help center, and a wide range of payment options; clearly, Shopify offers everything that a seller needs to succeed in the competitive world of e-commerce.

So, if you’re serious about selling online, Shopify is a clear choice. Shopify offers more features, greater flexibility, and better support than Etsy. It is an excellent platform for every individual who wants to bring their online presence to the next level. With Shopify, you can build a unique and professional online store, sell products and services to customers all around the world, and grow your business into a thriving enterprise.

Etsy's Model is Similar to Amazon 's Model