A limited budget is a challenge in any industry, but it should not prevent you from achieving success in real estate. There are multiple ways to get exposure for free. Some resources are specifically designed for your niche; others require you to be creative to achieve results. Consider the below free marketing avenues.
Social Media and Online Platforms
These platforms are among some of the most useful resources for modern businesses. That is because these platforms are places where people spend a lot of time. To enhance your impact, you can:
- Join Facebook forums.
- Tweet new listings and add hashtags that you know will attract clients.
- Create a LinkedIn profile to reach professionals who are searching for office space.
- Share an Instagram story about the construction of a new building.
Use Google’s Innovative Features
You might have missed out on a new Google feature that is ideal for real estate agents. You can add a 360° view of a specific property at a particular address. It can be saved on Google Street View for potential buyers to view anytime.
Blogging is essential to marketing because it plays a considerable role in consumers’ lives. Almost everyone searches online for information before they make important decisions. You can showcase your listings and your articles on prominent real estate blogs, such as Propy Blog. The website is popular in multiple countries around the globe. Additionally, it is free to use, and it is open to all realtors. You can follow the editorial guidelines to get started.
Consumers respond to videos. A video can be a great way to show off your latest property. Even more, you can create a video for free. You only need to use a smartphone to create a high-quality video. Then, you can:
- Post it on YouTube.
- Email the video to leads.
- Use it on your website to enhance the site’s content quality.
Newspapers: Do You Have a Story?
There are always journalists who are willing to write about interesting stories. You might be selling a renovated building with a rich history or a property with new smart home technology. Be bold, and contact your local newspaper.
We advise you to think about your marketing strategy. Pick the right approach that will allow you to reach your target audience. Even more, there are ways that you can get great exposure for free.