Bitcoin millionaires are a different breed. These aren’t the stuffy, suit wearing, slicked backed haircuts of Wall Street. Instead, you’re more likely to see 19-year-old’s decked out in cool kicks, vintage tees and niche logo’s. They may look like street rats but in fact, they’re crypto famous and now, they’re targeting Supreme. Here’s why the iconic apparel label is loving it.

BITCOIN MILLIONAIRES ARE A NEW BREED AND SUPREME LOVES IT

Remember The Great Gatsby? If so, then you know the titular character had a knack for all things flare, fashion and style. Back in that era, they called this young, wealthy generation “new money.” They often put sophistication on the back burner in favor of the party/celebrity lifestyle. Bitcoin millionaires are sort of cut from that same mold. This modern breed wakes up in their bed made out of 100 dollar bills, slips into their pair of gold slippers and brushes their teeth with a Supreme toothbrush. Ok, maybe that’s a slight exaggeration but the fact is, this breed of millionaires is not humble by any means which makes this relationship quite perfect.

BITCOIN MILLIONAIRES AND SUPREME ARE MATCH MADE IN HEAVEN

All bitcoin millionaires will admit that cryptocurrency has the power and influence to completely dismantle the financial institution. Yet, going against this seemingly anarchist belief is the spending habits of these “young Rockefellers.” Lamborghinis and copious amounts of rare streetwear are not uncommon. Think of them as geeky rappers without the actual music to back up their street red. Streetwear like Supreme is now just a way to “flex” to the crypto community. It says “Hey! Look at me! I invested in bitcoin back in 2012 and continue to make great investments on the daily!” This is the target audience of Supreme which is why they are opening their doors wide open for crypto millionaires.

THE FUTURE OF BITCOIN MILLIONAIRES AND SUPREME

Is this really a sustainable relationship? How long will bitcoin millionaires be throwing cash from their Lambo windows and showing off their Supreme apparel in the streets People are comparing this sudden influx of wealth to the gold rush of the 1800’s. They’re also saying it’s a bubble that will burst. Others say the bubble already burst and now, it’s all steady from here one out.

Well, whatever the people say one thing is for sure. Blockchain technology is here to stay. Just look at all the promising blockchain startups out there today. Between, IOTA, YouToken, Nauticus and more, this industry doesn’t seem to be slowing down. As long as these young millionaires don’t waste all their money on clothes and put it into the market, there will be profits for all for years to come.