World famous hip-hop stars and overall icons Jay Z and Beyonce are always on the cutting edge. Together with their company Roc Nation, the power couple has their hands in all sorts of business ventures starting in 2008. Now, they flirting around with the crypto economy. As of February 2018, Rock nation invested in Robinhood cryptocurrency trading platform. Having big names like these in the market will surely boost the credibility of crypto.

JAY Z AND BEYONCE WANT TO CHANGE FINANCIAL MARKET WITH CRYPTOCURRENCY

Why do Jay Z and Beyonce love cryptocurrency? Well, for the same reason anyone does. They want to see a change. Roc Nation released a statement about their investment in Robinhood that said they believe in their “mission to make financial markets more accessible and cost-efficient for customers of all size.” Furthermore, they added that this is not a short-term investment. “Robinhood will have our support as they execute the long-term vision of their company. Hence, Roc Nations is taking their first entry into the cryptocurrency market quite seriously. Will this inspire others to invest?

JAY Z AND BEYONCE WILL TAKE DOWN COINBASE WITH CRYPTOCURRENCY

There is a lot of hype surrounding Robinhood’s exchange platform. There are a handful of reputable exchanges in the cryptocurrency market but CoinBase is by far the most popular. Yet, it wasn’t until now that an opposing force came to challenge. Some experts believe Robinhood has the best chance of competing with Coinbase since the majority of its customer base comes from traditional financial markets. With an experienced user base like this, the potential is promising. Furthermore, now that Jay Z and Beyonce are attaching their names to it, cryptocurrency might finally get the attention it deserves.

DID JAY Z AND BEYONCE INSPIRE A NEW GENERATION OF CRYPTOCURRENCY PROFESSIONALS?

Blockchain technology has already laid down a nice foundation for people to build off of. Thanks to platforms like Ethereum, YouToken, and Ripple, anyone with a good idea, motivation and creativity can contribute to the crypto world. Yet, it’s not a mainstream concept just yet. This is why it’s so important for notable people to embrace this technology. As more people start to understand the potential of blockchain technology, the more power they will have to turn their individuality into something of value.