Did Amazon just call out Elon Musk for being chaotic with SpaceX? The short answer is yes, but let’s delve into this a little more. Just a week after SpaceX crashed headlines with their new plan to send paying customers on a ride around the moon, their Amazonian rivals came out with a slightly more subtle announcement.
AMAZON FAVORS QUALITY OVER ELON MUSK QUANTITY
Blue Origin, helmed by Amazon CEO Jeff Bezos, entered a contract with French telecom giant Eutelsat. Their plan? To send a satellite into orbit sometime after 2020. If you think this news is less than exciting, you are not alone. Compared to Elon Musk and his “chaotic” ambitions as of late, Blue Origin looks a little too tame. However, many experts seem to believe baby steps are the way to go.
AMAZON’S TORTOISE TO ELON MUSK’S HARE
Remember that old tale of the tortoise and the hare? We don’t have to recite nursery rhymes here but in short, the moral of the story goes as follows. In the long run, slow and mindful progress is better than a rapid, chaotic and thoughtless approach. Jeff Bezos seems to agree. In a recent interview with the New York Times, Amazon stated their philosophy is to do things “incrementally.” On the other side of the race track, we have Elon Musk and SpaceX. Many praise their ambition, however, there are also complaints of Musk and his unrealistic timelines.
WILL AMAZON BEAT OUT ELON MUSK WITH PATIENCE?
In the 1960’s we had the great space race to the moon. Now, it looks like the great space wait. With SpaceX pushing down on the accelerator to meet their deadlines, Blue Origin is slowly creeping up behind them. Besides their satellite launches, the company plans to send tourists into space with their New Shepard rocket. Don’t expect that anytime soon, though. As always, Blue Origin will wait until they are truly ready.