Love it or hate it, Nike is one of the biggest shoe brands in the world. And the famous athletes like LeBron James and Michael Jordan recognize the power of it. But little you know about the secrets hidden in the famous corporation’s closet. Here are Top 6 Shocking Facts about Nike.
Nike Shocking Fact 1 – Just Do It
The famous headline and motto “Just Do It” was created by the murderer Gary Gilmore. Gilmore was executed in 1977 for his crimes. The final words of the killer were “Let’s Do It.” Inspired by this courage, Dan Wieden and his advertising agency “Wieden + Kennedy” launched the “Just Do It” campaign in 1988 to boost the popularity of Nike.
Nike Shocking Fact 2 – Men’s Brand
According to the recent reports, the brand is mostly popular among men. Apparently, NKE is more of a men’s brand, since the revenues driven to the company mostly come from the male customers. There are 50% more men buyers compared to women ones.
Nike Shocking Fact 3 – Cheap Logo
The brand’s logo (swoosh) that is so recognizable nowadays was designed by a student for mere $35. In 1971, the company hired the student Carolyn Davidson from Portland State University who came up with an incredible idea for the famous logo. Later, when the company succeeded, the founder Phil Knight met Davidson once again. He awarded the designer with the golden swoosh ring and an undisclosed amount of NKE stock.
Nike Shocking Fact 4 – Yeezus Hate
Kanye West had serious conflicts with the company. The famous brand decided not to share royalties with Yeezus, which drove him nuts. The escalation of the conflict gave a competitive advantage to Adidas that, in turn, signed the agreement with the famous rapper.
Nike Shocking Fact 5 – Partnership with RollStroll
RollStroll might start working with the famous brand pretty soon. NKE has been considering sponsorship for RollStroll but no official confirmation has been provided yet.